lmw is seeking for a dynamic Marketing Executive on behalf of a newly established technology company for the local office based in Athens.

Responsibilities

  • Develop integrated communication strategy and activation plan (PR/digital/social) based on regional and local campaign calendar in support of brand and product launch and activation in collaboration with other marketing teams.
  • Monitor digital media metrics, online sales, consumer voice/PR coverage/campaign outcomes about products, brand and associated campaign and events.
  • Maintain and expand local media resources relationships: consumer technology media, lifestyle media, consumer market influencers.
  • Support ad hoc interview, informational and product review requests, develop and manage an editorial calendar to help identify global storytelling opportunities.
  • Execute regional campaign assets and content, and develop local valuable content and campaign to attract, acquire and retain fans and key opinion leaders.
  • Cooperate with local agency and work with local agency to execute regional campaigns and content and develop local resources.
  • Work with Go-To-Market team to determine operational strategies, submit and conduct needs assessments of marketing campaigns base on content and campaign strategy, conduct on-going performance reviews.
  • Manage execution of joint marketing campaigns with key partners.

Qualifications & Skills

  • 3 – 5 years of experience on integrated marketing campaigns.
  • Bachelor’s degree on Marketing or similar.
  • Proven success in driving marketing campaigns via email, digital media, blog, community and social media.
  • Deep knowledge of PR/digital/social strategies, local commerce trends, the media environment, community management, content marketing and the consumer landscape.
  • Excellent verbal and writing English skills.

COMPETENCES

  • Skilled at planning, organizing, prioritizing and executing simultaneous projects and activities.
  • Demonstrated ability to align internal and external resources and synchronize HQ and local teams to facilitate business innovation and development.
  • Highly adaptable, able to work effectively under pressure and independently in a multicultural environment.
  • Effective communicator with excellent social and presentation skills.
  • Creative mindset, able to generate engaging and effective marketing plans.

Benefits

The company offers competitive salary and a fast-growing innovative environment with real opportunities to grow and further develop within the company.

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