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Edenred is looking for a Product Marketing Specialist to manage & present its products in ways that will strengthen our brand and boost sales.

For this role, you need to be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like email campaigns, market analysis, and pricing strategies.

Responsibilities

  • Study company products
  • Translate technical details into benefits for the user
  • Follow and analyze market trends to position products
  • Develop product marketing campaigns (advertising, product launching)
  • Craft compelling messages across marketing channels (landing pages, ad campaigns)
  • Work with various teams (design, content, acquisition, sales) to implement strategies
  • Test marketing product features, releases and ad copy
  • Evaluate projects using relevant KPIs and feedback from existing and prospective customers

Qualifications & Skills

  • 3-5 years proven experience as a Product Marketing Specialist
  • Background in design and copywriting is a plus
  • Experience in market analysis
  • Familiar with product marketing tactics (e.g. integrated marketing campaigns)
  • Working knowledge of web analytics tools (Google Analytics, WebTrends)
  • Excellent communication skills
  • Keen eye for detail
  • Creativity
  • Analytical mind and strong quantitative skills
  • BSc/BA in Marketing, Communications or similar field

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