The Customer Loyalty Manager will be accountable for the design, development, ongoing management and the long-term enhancement of a loyalty program. As the Customer is at the center of everything that OPAP does, this role will play a crucial part in the establishment of long lasting relationships with our customer base.


  • Designs, approves, develops and manages the overall OPAP Loyalty program overarching all OPAP games and services
  • Utilizes OPAP leads such as Mobile app users, newsletter recipients, BTL participants for creating a unified customer base for boosting registrations
  • Develops KPI’s and tracks performance of all aspects of the loyalty program
  • Monitors Loyalty landscape and provides continuous updates so as to enhance and keep it attractive for players’ participation and active involvement
  • Develops meaningful and effective partnerships, negotiating agreements and managing relationships with multiple strategic partners
  • Controls the Loyalty budget, ensuring that it is maintained at optimal level
  • Works closely with Finance, CRM and Retail regarding program enhancements, program’s pricing and promotion, driving to profitable revenue growth
  • Collaborates with Marketing Communication team to develop loyalty communication plan for increasing awareness, participation and use of the Loyalty platform
  • Collaborates on a regular basis with various teams such as IT, Finance, Customer, Operations and Digital in order to continuously improve the program and create a positive user experience

Qualifications & Skills

  • BSc in Marketing/ Business Administration or other relevant field. Master’s Degree will be prefered
  • 6+ years’ of working experience within Telecommunications or Banking industries. Experience in Gaming Industry will be considered as an asset
  • Proven track of record in designing, developing and managing loyalty programs
  • Customer service excellence with commitment to quality
  • Results driven and self-motivated with passion, energy and a positive attitude
  • Critical thinking and decision making ability
  • Strong organizational skills with high level of accuracy and attention to detail
  • Ability to work effectively under pressure and under strict deadlines
  • Strong managerial and leadership skills
  • A genuine team player able to effectively collaborate with a diverse group of people
  • Excellent communication skills both in English and Greek languages (written and oral)
  • Proficient user of MS Office (Word, Excel, PowerPoint)
  • Fulfilled military obligations (for male candidates)


The company offers excellent career opportunities and a competitive compensation package, based on the qualifications of the candidate.

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